Symbiosis is the art of living together and benefitting, and also the name of this mock agency I helped create with four other ad students. We are cool, calculated, and use logic & reasoning to create innovative campaigns. In light of recent events, we worked with Uber Eats to develop a campaign for consumers in isolation. We targeted caregivers during the Covid-19 pandemic (parents, essential workers, etc.) Below are our deliverables including: a web and mobile interactive ad experience, social ads, and banner ads.
Although the campaign was a collective effort, I want to thank our strategists Jack Duffy, Mackenzie Moughton, and Peter Oosterhuis for their immense work on the brief and research. I also want to thank Joelle Mitchell for the amazing art direction on the social ads, logo, and web banners.
Both interactive experiences designed by Gracie White
