A copy heavy campaign focused on Spotify's Your Daily Drive playlist. YDD is a personalized mix of podcast highlights, music, and is made specifically for long morning commutes. However, because of the COVID-19 pandemic, this playlist has fallen through the cracks of many Spotify users home page. This campaign, built for Instagram, drives users back into their cars even if it is just to get out of the house for a few moments.
Note: These headlines are missing art direction on purpose. When I do individual spec work I don't have a designer available to me, so I opt to showcase my work sans graphics to highlight my writing.